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A new approach to experiencing and providing retail

Leading national and international companies as well as local excellences are asked to employ state-of-the-art technology to present and sell their products innovatively. 

A new approach to display, interaction and selling - explore the retail of the future

The retail of the future steeped in history

Digital catalogues, intelligent mirrors and geolocation for a retail of the future that accompanies shoppers step-by-step in an innovative purchasing experience. A modern and up-to-the-minute way to experience retail inside the magical space of the former late 16th-century convent.

Major events

The inner courtyard is at the heart of the Innovation Retail Centre and is designed to host events of international appeal, both cultural and corporate. It will prompt various forms of encounter, generating value and visibility.