2.The italian way of life First floor

Consumption, habits and lifestyles
Visitors are taken on a journey through time, exploring how patterns of consumption, our home environment, social practices and the characteristic elements of Italian material culture changed during the course of the 20th century.


Exhibition and Interaction Design devoleped  by Nema FX

2.The italian way of life 2.1 The joys of appliances

The kitchen has always been the heart of the home for any Italian family, although it has changed considerably over the years thanks to technological advances and industrial progress.
This theme area shows how kitchens have evolved, presenting four reconstructions from different periods and the testimonies of the people who used them. It explores the role of food in defining the Italian identity, from the products which filled the collective imagination and stomachs of our grandparents to the latest eating habits brought about by evolutions in today’s food industry.

2.The italian way of life 2.2 Personal care

Our modern-day notions of health and hygiene are relatively recent: for most of the 20th century, most Italians lived in houses that did not even have a toilet. This part of the display shows how our opinion of personal hygiene has changed, how scientific discoveries and medical practices enable us to defeat diseases that were once incurable and how improved hygiene has considerably increased average life expectancy.

2.The italian way of life 2.3 In our shoes

Up to the 1950s, many Italians did not own new clothes, they used to make their own garments at home using cast-offs and mended them regularly to make them last longer. Many did not even have a bedroom, let alone a wardrobe, to keep their few rags in.
Today our sophisticated elegance, the expertise of our businesses and workers and the reputation of our designers have made us famous the world over.
This section examines how we went from barely having any clothes on our backs to turning the Made in Italy label into a universally known and respected style.

Current date and local time on this server is 30-05-2024 (Thu) 10:44:53